PBR Ram Challenger Series @ KFC Yum! Center

PBR RAM CHALLENGER SERIES DEBUTS IN LOUISVILLE

ON OCTOBER 10

Tickets On Sale May 29 for PBR Louisville, Presale Begins May 27

Louisville, KY (May 27, 2026) — The PBR (Professional Bull Riders) Ram Challenger Series arrives in Louisville Saturday, Oct. 10 at KFC Yum! Center for PBR Louisville, marking the fourth consecutive year PBR will make an appearance in the city.

For one night only, some of the top bull riders in the world will battle the sport’s rankest bovine athletes in the ultimate showdown of man vs. beast in a series showcasing one of the most exciting live sporting events in the world.

The PBR Ram Challenger Series will host more than 50 events from May through November before concluding with its Championship event in November in Las Vegas. The series provides additional competitive opportunities for bull riders who are both affiliated and unaffiliated with a PBR Teams league team.

PBR has made five previous stops in Derby City with its Unleash The Beast tour, first making an appearance in 2013. This year’s stop will mark the first time the Ram Challenger Series has made its way to Louisville.

Action begins at 7 p.m. ET Saturday at KFC Yum! Center where fans will see some of the sport’s best bull riders take on the world’s rankest bulls.

Each of the 35 competing bull riders will attempt one bull in Round 1. The Top 10 will advance to the championship round for one final ride and a chance at the event title.

For fans wanting to make this one-of-a-kind Saturday night even more memorable, VIP tickets are available. Guests can enjoy premium seating closest to the action and much more.

Presale for the event begins on Wednesday, May 27 at 10 a.m. ET with the general on sale to the public starting on Friday, May 29.

Tickets and premium packages can be purchased online at PBR.com, ticketmaster.com, at the KFC Yum! Center Box Office, or by calling PBR customer service at 1-800-732-1727.

For more information about the PBR and to stay updated with the 2026 PBR Ram Challenger Series schedule, visit PBR.com.

IMPORTANT EVENT INFORMATION

Show Name: PBR Ram Challenger Series

Show Date & Time: Saturday, October 10, 2026 at 7:00 PM

Location: KFC Yum! Center | 1 Arena Plaza | Louisville, KY 40202

How to Purchase Tickets: Tickets go on sale Friday, May 29 at 10 AM at the KFC Yum! Center box office and on Ticketmaster.

ABOUT PBR

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, the organization launched PBR Teams—10 teams of the world’s best bull riders competing for a new championship—as well as the PBR Ram Challenger Series with more than 50 annual events nationwide. PBR events are broadcast on CBS Television Network, Paramount+, and the CW Network. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.

ABOUT PBR Ram Challenger Series

PBR Ram Challenger Series, a competition series that launched in May 2022, consists of more than 50 events across the United States, in conjunction with the PBR Teams league – a 10-team league competing in five-on-five bull riding games. The PBR Ram Challenger Series, the sport’s only standalone series from May to November, provides additional competitive opportunities to bull riders who are both affiliated and unaffiliated with a PBR Teams league team. Select Challenger Series events will be carried on PBR RidePass, PBR’s flagship digital network. At the conclusion of the PBR Ram Challenger Series regular season, the Top 40 riders in the Series standings will qualify for the Challenger Championship in conjunction with the PBR Teams Championship. A select number of top-finishing riders in the final Challenger Series standings will earn automatic positions in 2027 Unleash The Beast season events.

Community event in Lexington, KY 40507.